The Message of Jesus offers freedom, hope, and new life! Churches, and ELCIC churches are no exception, have not always done a good job at helping that Message reach a new generation. Today, church signage or an ad in the local newspaper does not reach people like it did in 1960. What if Lutheran churches re-visited the way we communicate to people in our neighborhood? What if we had useful websites and clear communication strategies?
A popular blog called Church Marketing Sucks has a mission to “to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ.” Among other things, it’s a tongue-in-cheek look at how bad the church has been at communication.
Another great resource comes from Clover Sites. They offer some of the cheapest, most functional church websites I have ever seen. The advantages of having usable church website is huge in an age where people find restaurants, malls, and even churches through google maps. You can demo everything for free – very cool stuff!
So let’s get creative about the way we reach out with the Good News of Jesus Christ.